Privacy Policy

Last Updated: September 4, 2025

This Privacy Policy describes how PurePupper ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from purepupper.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

  • Basic contact details including your name, address, phone number, email.
  • Order information including billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping activity including the items you view, add to cart, or wishlist.
  • Customer support details including information you provide in communications with us.

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services (“Usage Data”). This may include device information, browser information, IP address, network connection details, and browsing interactions. We use cookies and similar technologies to collect this data.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including:

  • Service providers such as Shopify (our store platform).
  • Payment processors (for processing card/bank transactions).
  • Shipping and fulfillment partners.
  • Advertising and analytics partners who track engagement with our Site.

How We Use Your Personal Information

  • Providing Products and Services: To process payments, fulfill orders, ship products, handle returns/exchanges, send order notifications, and allow review submissions.
  • Marketing and Advertising: To send promotional emails, texts, or ads and tailor your shopping experience.
  • Security and Fraud Prevention: To detect and prevent fraud or illegal activities.
  • Customer Communication: To provide support, respond to inquiries, and maintain business relationships.

Cookies

We use cookies and similar technologies to power and improve our Site and Services, remember preferences, run analytics, and personalize content and ads. For more on Shopify’s cookies, visit: Shopify Cookies Policy.

How We Disclose Personal Information

We may share your personal information with:

  • Vendors and service providers (IT, payment, fulfillment, customer support).
  • Business and marketing partners, including Shopify.
  • Affiliates within our company group.
  • Legal authorities, if required by law.

We do not “sell” or “share” personal data of individuals under 16.

User Generated Content

Reviews or other content posted on the Site may be visible publicly. We are not responsible for how third parties use information you voluntarily share.

Last Updated: September 4, 2025

Children’s Data

Our Services are not directed to children, and we do not knowingly collect data from individuals under 16.

Security and Retention of Your Information

We take appropriate measures to secure your information, but no method is 100% secure. We retain information as long as needed for business, legal, or contractual purposes.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access or request a copy of your data.
  • Request deletion or correction of your data.
  • Opt out of certain uses of personal information.
  • Manage marketing communications (unsubscribe).

To exercise these rights, please contact us at the details below.

Complaints

If you have complaints, please contact us first. If unresolved, you may escalate to your local data protection authority.

International Users

Pure Pupper currently ships only within the United States. However, information you provide may still be processed by third-party service providers located outside your state or region, including in the United States.

Last Updated: September 4, 2025